A thought-leadership quarterly report for INE — positioning the brand at the intersection of networking and cybersecurity, the two disciplines defining modern IT.
Beyond
Boundaries
INE - Quarterly Report
CAMPAIGN
Q3 Quarterly Report
AUDIENCE
IT& Security Leaders
DELIVERABLES
Report, Email, Social Posts
INE's flagship Q3 report made the case that networking and cybersecurity can no longer be trained — or thought about — in isolation. The campaign extended the report into a lead-gen system: a downloadable PDF, a lifecycle email, and a LinkedIn rollout.
Connecting the two disciplines that define modern IT.
DELIVERABLES
Report, Email, Social Creative
Beyond Boundaries
A thought-leadership quarterly report positioning INE at the intersection of networking and cybersecurity.
01 - REPORT
Campaign Email
A lifecycle email designed and sent in Hubspot to INE's house list to drive downloads of the report.
02 - EMAIL
LinkedIn Creative
Square social creative built for paid and organic LinkedIn posts.
03 - SOCIAL
