CASE STUDY 05 – INTEGRATED CAMPAIGN · 2026
Year of the
Defender.
A full-funnel campaign for INE celebrating cybersecurity defenders — landing page, a four-part social series, email, and a hero crest I designed with the help of generative AI.
ROLE
Campaign Designer
YEAR
2026
TOOLS
Photoshop, Illustrator, AI (Chat GPT)
CLIENT
INE
DELIVERABLES
Landing · Social · Email
HIGHLIGHT
AI-crafted hero crest
01 – OVERVIEW
INE wanted to honor the defenders — the analysts, engineers, and pentesters who keep the internet running. I built a single visual world that scaled from a hero crest down to a four-frame carousel.
01
Landing Page
A long-scroll narrative anchored on the crest and a call to join.
02
Social Series
A four-part carousel plus testimonial frames for IG and LinkedIn.
03
Announcement template echoing the campaign's dark gradient world.
A symbol of modern defense, generated and hand-refined.
02 — Hero Crest · AI Crafted
Find a single mark that could carry the whole campaign — premium enough for the landing hero, legible enough to live in a 1080² social frame.
CHALLENGE
Directed dozens of Midjourney passes around a circuit-veined shield, then refined the winning frame in Photoshop — cleaning edges, balancing the glow, and color-tuning to INE's gradient palette.
APPROACH
One asset, used across every surface — hero, social, email signature, and a circular ‘Join the Circle’ key visual.
OUTCOME
A scroll built around commitment — not conversion.
03 – LANDING PAGE
Translate a brand moment into a page that recruited defenders without feeling like a product pitch.
CHALLENGE
Opened with the crest in motion, paired the headline with two clear actions, then layered evidence sections — what the role is, why it matters, and a featured defender — before the sign-up form.
APPROACH
A long-form page where every section earns the next scroll, anchored by a consistent crest motif from top to bottom.
OUTCOME
A four-frame carousel, a circle visual, and a quote series.
04 – SOCIAL SYSTEM
Build a social system flexible enough to launch the campaign, then keep posting against it for a year.
CHALLENGE
APPROACH
Locked a dark-gradient template for the educational carousel, a light template for testimonials, and a circular ‘Join the Circle’ visual to anchor recruitment posts.
A system the social team can extend without me — same crest, same type, infinite new headlines.
OUTCOME
