ECOLAWNS UNLIMITED - BRAND CAMPAIGN
Sustainable landscaping.
A brand identity and grassroots marketing campaign for an eco-friendly landscaping company in Asheville, NC — built to stand out in a crowded market while championing environmental responsibility.
CLIENT
EcoLawns Unlimited
LOCATION
Asheville, NC
ROLE
Brand Identity, Print, Digital, Outdoor
INDUSTRY
Sustainable Landscaping
THE CHALLENGE
Standing out in a saturated market.
The Asheville area has a large number of landscaping providers, making it difficult for individual companies to stand out. EcoLawns Unlimited needed a recognizable brand and marketing materials that would communicate their environmentally conscious approach while appealing to homeowners looking for sustainable lawn care. The challenge was to design a visual identity and campaign that positioned the company as both professional and environmentally responsible.
Exploring directions for the brand mark.
LOGO EXPLORATION
Several logo concepts were explored — from icon marks and badge emblems to wordmark treatments — each testing different ways to communicate sustainability, growth, and professionalism before arriving at the final direction.
One mark, one meaning
BRAND IDENTITY
The final logo emphasizes sustainability and approachability, anchoring the brand across every surface.
A unified presence across every touchpoint.
THE CAMPAIGN
A grassroots system of outdoor, print, and merchandise materials. Designed for consistency and produced with sustainability in mind.
SALES MATERIALS
Business cards printed on recycled stock
OUTDOOR ADVERTISING
Yard sign promoting key services for use in residential areas
OUTDOOR ADVERTISING
Billboard design created to increase visibility and brand awareness as the company grows
BRAND MERCHENDISE
Branded polo shirt and hat produced using 100% recycled materials.