INE – CERTIFICATION CAMPAIGN
A go-to-market campaign for INE's Junior Penetration Tester (eJPT) certification. The exam that validates the knowledge and skills required to step into an entry-level penetration testing role.
eJPT Certification
CLIENT
INE
YEAR
2024
ROLE
Art Direction, Design
DELIVERABLES
Social Ads, Email, Landing Page
Recruiting the next generation
of pentesters
INE needed to introduce and relaunch its eJPT certification to both new and current users. The goal was to create a cohesive, multi-channel campaign that communicated the value of a hands-on, entry-level penetration testing credential while driving qualified sign-ups.
The result was a unified visual system, anchored by a glowing hexagonal eJPT badge, that carried consistently across paid social, email nurture, and a dedicated certification landing page.
01 – SOCIAL MEDIA
Custom-tailored for B2C platforms.
The advertisements were built for B2C social platforms like LinkedIn and Twitter, notifying new and current users of the updated eJPT certification.
01 – EMAIL
The certification you’ve been waiting for
A dedicated email introduced the certification to INE's audience, pairing the campaign's hero badge with a clear value story and a limited-time exam-prep offer to prompt action.
The layout keeps the eJPT identity front and center while making the "why now" reasons scannable for busy learners.
A conversion home for the campaign
03 – LANDING PAGE
The certification landing page frames the eJPT value proposition, highlights hands-on labs and real-world methodology, and converts visitors with a prominent "Get eJPT Certified" call to action.
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